Believe it or not the Coca-Cola logo is the most recognizable brand in the entire world. As a result, Coca-Cola’s bottle is synonymous with their brand and is at least partially responsible for the way a lot of beverage containers look to this day.
The Coke bottle has evolved so much over the last century; the original bottle from 1899 was rather square and rigid, while the bottle evolved into something much more sexy and shapely over the following century.
This article will cover the evolution and the history of the Coca-Cola bottle from where it all began, to where it is today.
The 109 Year Evolution Of The Coke Bottle
1899 The original Coca-Cola bottle was nothing overly special. It was a bottle more square in design with embossed glass. 
1900-1916 The Coca-Cola bottle begins to develop its curvaceous figure. The top portion of the bottle begins to taper and just below the embossing the bottle featured a diamond shaped sticker with the Coca-Cola logo as well as other writing.
1915 The beginning of bottle beauty; 1915 is when the coke bottle started to resemble the figure of a woman. Curvaceous from top to bottom; these bottles had the coke bottle embossed in the glass.
1957 The Coke bottle maintained its stylish figure for a little over 50 years before deciding to remove the embossed logo with one painted on in white.
1961 Coca-Cola changes their painted logo back to another embossed logo. Subtle dimensional changes also take place on the bottle.
1991 The Coca-Cola bottle gets just a hair shorter and once again goes back to the white painted logo. Coke also starts including the word ‘Classic’ on the bottle.
1994 The Coca-Cola Company finally makes the transition from glass to plastic bottles with a sticker containing their logo and other information.
2008 The current Coca-Cola bottle is not only plastic, but it also contains embossing as well as the standard sticker logo. The bottle has little bumps on the lower half to help grip the bottle and a textured lid to make it easier to open it.
(__-){ Fail Whale | Birth of a Social Media Object
english/How An Unknown Artist’s Work Became a Social Media Brand Thanks To the Power of Community.
Twitter users are very familiar with the iconic image of the Fail Whale. This social object has been latched onto by Twitter fans not just as a representation of Twitter’s downtime, but also as a representation of the community’s love for the service and their hope for its triumph over their many struggles. Despite Twitter’s troubles, most of its users stayed true, watching and waiting as the team began the long process of recoding the application in order for it to scale up. As Twitter succumbed to the strain of running their under-provisioned service, the Fail Whale image would appear. And this image began to take on a life of its own.
The Fail Whale story is one that shows the value of open content. By making the art available, Yiying is now going to profit in more ways than if she had simply made the art available for purchase. She is earning profits from merchandise at both t-shirts shops and from the sale of her prints and she will certainly win some future design work from this as well. Of course, her successes come from more than just the work itself, but also from the power of the community who embraced it. The marriage of the two breathed life into the art and created a modern-day social object which emanates the hope of the community and the love they have for the brand.
español/ Cómo el Trabajo de un Artista Desconocida se convirtió en una Marca de los Medios Sociales gracias al Poder de Comunidad.
Los usuarios de Twitter están muy familiarizados con la imagen icónica de Fail Whale (Ballena Suspendida). Este objeto social ha sido adoptado por los fans en Twitter no sólo como una representación del tiempo de inactividad de Twitter, sino también como una representación del amor de la comunidad por el servicio y sus esperanzas del triunfo de éste sobre sus múltiples luchas. A pesar de los problemas de Twitter, la mayoría de sus usuarios se mantuvieron fieles, observando y esperando que el equipo comenzara el largo proceso de recodificación de la aplicación a fin de que se pudiera ampliar. Como Twitter sucumbió a la presión del volumen masivo de tweets, la imagen de la Ballena Suspendida apareció. Y esta imagen comenzó a adquirir vida propia.
La historia de la Ballena Suspendida es una muestra del valor del contenido abierto. Al hacer de uso público la obra, Yiying ahora va a obtener mayores beneficios que si hubiese vendido sólo la ilustración. Actualmente obtiene beneficios de la mercancía, tanto en las tiendas de camisetas como con la venta de impresiones, y ciertamente va a recibir múltiples ofertas para diseñar, gracias a ésto. Por supuesto, sus éxitos provienen de algo más que la propia obra, el poder de la comunidad que la adoptó. La unión de las dos dio vida a la obra y creó un objeto social de hoy en día emana la esperanza de la comunidad y el amor que tienen por la marca.
Website Yiying | FW Website What is Fail Whale? | Via Read Write Web | Traducción Artevital
