TOYOTA HYBRID
Renault ECO2 | Por un cielo más limpio
client/ Renault
agency/ Publicis
country/ Venezuela
Ferrari Goes Green -Literally- With a Hybrid
Ferrari made it official today and unveiled the hybrid Hy-Kers we gave you a sneak peek of, and for those of you who think the guys in Maranello are going soft by going green(er), this car is a real Ferrari that could be in showrooms soon.
Maranello promises the Hy-Kers concept will offer stellar performance along with improved fuel economy and emissions. It makes that point clear in calling Hy-Kers “an example of how Ferrari is approaching the development of hybrid technology without losing sight of the performance traits and driving involvement that have always exemplified its cars.”
Taking a look at the tech under that green bodywork — who knew a Ferrari would look good in bright green? — gives us no reason to doubt him.
The car is based on the 599 GTB Fiorano. Ferrari put the motor, batteries and related electronics as low as possible in the car to keep the center of gravity low and preserve interior space. It appears to have worked — Ferrari says the hybrid’s center of gravity is lower than the 599s, so the vehicle dynamics are unchanged.
“Ferrari’s goal was to offset every kilogram increase in weight by a gain of at least one horsepower,” the company said, and the power is coupled “seamlessly and instantaneously” with that of the 6.0-liter V-12 engine. Ferrari says the car runs under electric power under light loads or around town. Stomp the pedal and the gasoline engine takes over, with an assist from the electric motor to provide additional torque.
The obvious question is why a company known for glorious internal combustion engines would go electric. Simple: The rules require it to. The Hy-Kers concept is Ferrari’s first step toward meet new European Union fuel-economy and emissions regulations.
“This hybrid project is also aimed at ensuring that Ferrari will be in a position to comply with future CO2 emissions standards, particularly in terms of the urban cycle,” the company said. “City driving is traditionally where sports cars are most penalized, as their engines are designed for maximum efficiency and performance at high revs, whereas the urban cycle involves low revs and low engine loads.”
Ferrari hopes to have Hy-Kers technology in showrooms within three to five years. The system can be adapted to front- or mid-engine vehicles, according to Automobile, and the first production car to use it will be available only as a hybrid. According to the Daily Mail, Ferrari says the technology could double the cost of the 599, but Maranello hopes to bring those costs under control as it ramps up production.
Yeah, yeah. So what’s the bottom line? Ferrari says the Hy-Kers will do zero to 60 in 3.5 seconds and hit 125 mph in 10.5.
Sounds like a real Ferrari. We’d love to see it on the Nurburgring alongside the Porsche 918 Spyder plug-in hybrid concept.
Via Wired
EcoCoke | The Genius Future of a Trusted Brand
english/ The designer, Andrew Kim, has solved the grand puzzle and created hope for the highly sought after beverage. And he has done it all in a beautiful and genius way.
The new design is 100% green, 100% stackable and 100% cool! It’s such a beautiful execution, it’s making the brand look even more futuristic. The packaging is made out of 100% sugar cane byproducts and is also collapsible to make it more efficient when transported for recycling.
Did you know that today’s PET bottles are 100% recyclable as well? However, only 50% of the produced and distributed bottles are ever recycled. This brings up a huge issue. This solution would solve a lot of those issues. Now if only Coca Cola could take a look at these and be excited about the new design; that would change the world in a HUGE way.
español/ El diseñador, Andrew Kim, ha solucionado el gran rompecabezas y ha creado una esperanza para el codiciado problema después de las bebidas. Y lo ha hecho de una forma atractiva e ingeniosa.
El nuevo diseño es 100% verde, 100% apilable y 100% cool! Es una ejecución hermosa, haciendo que la marca adquiera un aspecto aún más futurista. El empaque está hecho 100% de productos derivados de la caña de azúcar, y también es plegable para que sea más eficiente cuando sean transportados para su reciclaje.
¿Sabías que las botellas de PET son también 100% reciclables? Sin embargo, sólo el 50% de las botellas producidas y distribuidas son recicladas, lo cual es gran problema. Esta solución resolvería muchos de estos temas. Ahora, si Coca Cola le diera un vistazo a ésta propuesta, y se entusiasmara con el nuevo diseño; esto cambiaría el mundo de una manera ENORME.
Via Bit Rebels | Traducción Artevital
Change your Perspective!
english/ Artevital Website of the Day: Change Perspective
A Great Website and Song! Enjoy!
español/ Artevital Sitio Web del Día: Change Perspective
¡Excelente Sitio Web y Tema Músical! ¡Disfrútalo!
Website Change Perspective | Saab
Honeybee Depopulation Syndrome
english/ Since 2007, there has been a high percent of honeybee hive die-offs (30-70%) occurring in US and parts of Canada. This syndrome is called Colony Collapse Disorder or Honeybee Depopulation Syndrome. European beekeepers have observed a similar phenomena in Belgium, France, the Netherlands, Greece, Italy, Portugal, and Spain.
The actual cause of Colony Collapse Disorder is not yet confirmed, but some possible causes are malnutrition, immunodeficiency, toxic chemicals such as pesticide and antibiotics, and climate change.
Why is this at all important? Well, many agricultural crops worldwide are pollinated by bees, and the disappearance of bees will initiate a series environmental issues. Fortunately, many scientists are working hard to find out and eliminate factors that could be causing Honeybee Depopulation Syndrome. Plus, there is something simple you can do: plant flowers in your garden.
The best type of flower to plant for helping population of honeybee is the sunflower, and there is an organization, The Great Sunflower Project, that distributes seeds of sunflowers for free. By planting flowers in your garden, you are helping make sure that honeybees are getting enough nutrition to repopulate and stay alive.
In addition to planting your own flowers during summer season, you can also encourage your member of Parliament to increase public funding on honeybee research.
If you have any good ideas about how you can help out the honeybees, you’re welcome to comment.
Learn even more about colony collapse disorder and how you can help onHowStuffWorks.com.
español/ Desde 2007, ha habido un alto porcentaje de muerte de colmenas de abejas (30-70%) en USA y partes de Canadá. Este síndrome ha sido denominado Desorden de Colapso de Colonias o Síndrome del Despoblamiento de las Abejas. Los apicultores europeos han observado un fenómeno similar en Bélgica, Francia, los Países Bajos, Grecia, Italia, Portugal y España.
La causa real del Desorden de Colapso de Colonias aún no está confirmado, pero algunas posibles causas son la desnutrición, inmunodeficiencia, los productos químicos tóxicos como pesticidas y antibióticos, y el cambio climático.
¿Por qué es tan importante? Muchos de los cultivos agrícolas en todo el mundo son polinizadas por abejas, y la desaparición de abejas iniciará una serie de efectos ambientales. Afortunadamente, muchos científicos están trabajando duro para encontrar y eliminar los factores que podrían estar causando el Síndrome del Despoblamiento de las Abejas. Además, exite algo muy sencillo que puedes hacer: sembrar flores en tu jardín.
El mejor tipo de flor a plantar para ayudar a la población de la abeja melífera es el girasol, y hay una organización,The Great Sunflower Project, que distribuye semillas de girasol de forma gratuita. Mediante la plantación de flores en tu jardín, estarás ayudando a que las abejas están recibiendo suficiente nutrición para repoblarse y permanecer vivas.
Además de plantar tus propias flores durante la temporada de verano, también puedes solicitarle a miembros del Parlamento de tu país que aumenten la financiación pública en la investigación de abejas.
Si tienes buenas ideas sobre cómo podemos ayudar a las abejas, te invitamos a dejar tus comentarios.
Para más información sobre el trastorno del colapso de colonias y cómo puede ayudar navega en HowStuffWorks.com.
Via Youht are Awesome.com | Traducción Artevital
